Join us for the third blog in our five-part series on free marketing tools to grow your business. Watch for our next blogs in the series over the next few weeks on how to build your online presence through popular platforms, Facebook and Google.
In order to get the most out of your heavy-duty repair and tow Business Facebook Page, get in the habit of posting on your page regularly. It’s a great way for your company to build an online presence, express your personality, and stand out from your competitors. With Your Business Facebook Page, you will be able to connect with your potential customers and grow your business. It can be daunting, so check out our list of easy items to post!
Industry-Specific Images and Videos
Facebook users love photos and videos, so when you post either, you instantly attract more eyes of customers. Of course, make sure your photos and videos are specific to your customers’ interests. You can include a fun video talking about your favorite features of your favorite rig or your favorite trucking meme.
Behind-the-Scenes of your Shop, Vehicles & Crew
Another great idea is to share behind-the-scenes pictures and videos of your business. You can show off your shop, vehicles, and employees. You can easily take a video tour of your shop, talk about each of your rigs, and how your employees work together as a team to serve your customers.
Services and Hours
You can create several easy posts by simply reminding customers what services you specialize in and your regular hours of operation. It’s that simple, and it makes it easy to stay on your customer’s mind whether they are near or far. You can create a lot of posts from this essential information to keep regular posting easy and consistent.
Stories on social media these days are on the rise because your audience can relate to you on a personal level. When your customers learn about how your business helps customers through your stories, they will be intrigued about your services and would want to engage with you to learn more.
Local Business in the Industry
You can share posts from other established businesses in the industry. Sharing their posts, whether behind-the-scenes or tips within their expertise, is a mutual benefit. Plus they are more likely to interact with your posts as well!
As a small business owner, you’re staying up-to-date on the latest trends in the industry. Share your favorite news articles with advice or feedback. Your customers will enjoy seeing popular articles.
When done right, posting on your Business Facebook Page will invite more customers, their engagement and interaction, and allow you to stay top of mind for your future customers.
Stay tuned for the next blog in our series that teach you how to use Google My Business to increase your callout.